Campaign & Launch Copy

Landing pages, ad copy, email sequences and social content for launches, seasonal campaigns and product announcements in travel and hospitality.

About this service

Seasonal campaigns in travel and hospitality have a specific challenge: the window is short, the competition for attention is high, and the copy needs to create urgency without sounding desperate. Getting the timing and the tone right is as important as getting the words right.

We produce the full copy stack for a launch or seasonal campaign: the campaign landing page, the email sequence (pre-launch, launch, follow-up), the social captions, and the ad copy variants. Each piece is written to work with the others, so the message is consistent from the first Instagram story to the post-purchase thank-you email.

For clients launching new properties, new routes, or new experiences, we also produce the press release and the trade communication copy alongside the consumer-facing content.

What is included