Words that
carry your brand
far.
Copy for travel, hospitality and brands with a story rooted in place. We write in native Italian and English from the Ligurian Riviera.
Six specialisations.
Each service is built for a specific copy problem. No generic services, no overlap.
Website copy for hotels, tour operators, resorts and travel brands that turns browsers into bookers ...
The positioning work that comes before any page of copy. Tone of voice, key messages, the founding s...
Landing pages, ad copy, email sequences and social content for launches, seasonal campaigns and prod...
Long-form articles, destination guides, brand editorial and blog content written in a magazine voice...
Welcome sequences, seasonal campaigns, post-stay email flows and newsletter copy for travel and hosp...
Destination guides, area content, neighbourhood profiles and localised landing pages that help trave...
Riviera Blu Hotel
A boutique hotel on the Ligurian Riviera relying entirely on OTA traffic and a website that had not been updated in four years. We rewrote the full site in Italian and English, developed the brand narrative and produced the seasonal email campaigns. Direct bookings increased by 28% in the six months following launch.
Travel copy requires a different approach.
We write for the feeling, not just the feature
A hotel room described in square metres sells nothing. The same room described through the experience it enables sells it. Travel copy has to put the reader in the place before they book, and that requires a specific kind of writing discipline that generalist copywriters do not usually develop.
Native Italian and English, written separately
We do not translate. Italian and English travel audiences think differently about how a brand should present itself, what claims they find credible, and what emotional registers they respond to. Each language version is a separate piece of work written for its own audience.
Based in Liguria, working across Italy and Europe
Being in a region built on tourism gives us a proximity to the industry that remote writers do not have. We understand seasonal pressures, OTA dynamics, and what makes someone choose one property over another. All work is delivered digitally regardless of client location.
Three brands, three results.
A boutique hotel on the Ligurian Riviera relying entirely on OTA traffic and a website that had not been updated in four years. We...
An adventure tour operator in Liguria with a strong product and a newsletter list that went months without hearing from them. We p...
An Italian artisan pasta brand selling across Europe, with inconsistent email communication and a blog that had not been updated i...
Four stages, every project.
A documented process that removes ambiguity and delivers predictable outcomes.
You complete our detailed brief. It takes 45-90 minutes and covers your audience, your objectives, the existing copy that isn't working, and the constraints we need to work within. This document is the foundation of everything.
We research the audience, the destination, the competitive landscape, and the specific emotional triggers the copy needs to address. We do not start writing until the argument structure is mapped and agreed.
First draft delivered with annotations. Every key decision is explained so you understand the logic and can give focused feedback. Revisions are structured, not open-ended.
Final files in your preferred format with delivery notes. Ongoing clients receive a voice and messaging reference document to keep future work consistent.
"The site rewrite changed what guests expect when they arrive. They come with a feeling for the place already. That is what good hospitality copy does - it starts the experience before check-in."
"They understood what adventure travel copy needs to do before I even finished explaining the brief. The first draft was almost exactly what I had in my head but could not put into words."
"Open rates I had never seen before. And the unsubscribe rate went down at the same time. The list finally feels like something our customers actually want to be on."
Drift, Voyage, Expedition.
Three fixed-price plans. The agreed quote is the final total.
- 1 copy deliverable
- Up to 1,500 words
- Research included
- 2 revision rounds
- 12-day delivery
- 2-3 connected deliverables
- Up to 5,000 words
- Strategy call included
- Audience research
- 3 revision rounds
- Full copy scope
- Unlimited volume
- Monthly strategy review
- Unlimited revisions
- 48h request turnaround
Hourly support at €24.30/h • Build your own →
Common questions.
Travel and hospitality is our primary focus, but the same skills apply to any brand with a story about place, experience, or discovery. We regularly work with artisan food and drink brands, lifestyle ...
Both natively. Every Italian and English version is written separately, not translated from each other. The two languages have different conventions for how travel and hospitality brands speak to thei...
Yes, and this is a situation we understand well. Most of our hotel clients do not have a dedicated marketing person. We work directly with the owner or manager, we keep the briefing process straightfo...
Voyage works well for a hotel website refresh, a seasonal campaign that needs a landing page plus email sequence, or a brand narrative plus homepage rewrite. It is the right scale for a connected proj...
Every brand has a story worth the journey.
Share the project. Fixed quote within 48 business hours.